THE MOBILE SHOP

Like many general merchandise retailers, Loblaw has entered into the wireless category with the creation of their in-store wireless brand, The Mobile Shop. PC Telecom, the division that manages this initiative, worked with DMD to create an in-store retail program destined for over 150 locations in just a few months. This included extensive prototyping and thoughtful design that is both impactful and manageable from a rollout perspective. Offering multiple carrier brands, handsets and packages, the compact kiosk optimizes every square foot while providing clarity of offer. The kiosk also provides secure product presentation, whether staffed or not, a key design criteria. Kiosks occupy prime real estate in-store while respecting the highly controlled and effective retail space that surrounds it (also a DMD design). Utilizing digital signage, compelling merchandising methods and controlled branding, the kiosk is making Loblaw a destination for wireless products in Canada.