TBAYTEL STORE DESIGN
In order to maintain its leadership position, TBayTel opened a store in Thunder Bay. The names of every city and town within TBayTel’s market, as well as major cities around the world, adorn the ceiling. This creates relevancy with the customer base and confirms that TBayTel connects Northern Ontario to the world. Large-scale images of the region’s natural setting are metaphors that define product and service zones.
In late 2009, TBayTel took over the vacant unit next door to double the store size as 225+ people visit the store each day.