WAYFINDING

Virtually every environmental design project requires an effective and well thought out wayfinding solution. Unfortunately many designers simply apply a myriad of disparate signs randomly around a store or environment leading to frustration and confusion.

At DMD we have found that visitors, customers and staff appreciate simple clear direction giving ample consideration to their needs. Of course, like all visual elements, wayfinding signage must reflect the brand and offering.

Great wayfinding is a combination of art and science. Our experience has resulted in a series of best practices that, when applied, delivers an undercurrent of great design and brand building. The result turns pragmatic direction and information signage into a positive user experience and enhancement of brand expression.