MOBILICITY STORE DESIGN

Mobilicity is Everywhere!
Have you seen the Magenta Pink and Lime Green ads on buses, streetcars and billboards all over Toronto? Mobilicity is the new mobile phone network on the block, with great deals on unlimited plans that even include overseas calling and texting. DMD Ltd. completed the design for the new stores in early 2010, and implemented construction drawings for 38 dealer and 4 corporate stores culminating in a simultaneous opening of 42 stores on Saturday May 15th. Every detail of the new retail stores was designed to convey Mobilicity’s brand message of unbeatable value coupled with a new approach to wireless. The initial brain storming session led DMD to create an instantly recognizable design that was clean, fresh and straightforward with emphasis on the colour magenta and a subtle urban transport theme. By using their “store in a kit” methodology, DMD was able to achieve a rollout in record time, consistent manner, and it means that vendors can take the design assets and fixtures of the store with them if they choose to move to a new retail space.

“The vibrant yet simple look-and-feel of Mobilicity stores and kiosks reinforces our affordable, simply designed unlimited wireless plans. The fact that DMD can implement store designs quickly and affordably also gives Mobilicity a competitive advantage in efficiently rolling-out our growing network of dealers.”

Sara Moore,
Mobilicity Vice President, Marketing.