SIDE EFFECTS ARCHIVE
Looking at ourselves only through the projects we do is like gauging a fine restaurant by the photos of their food. As delicious as the photos may look, they ignore the people, stories and philosophies, not to mention fine ingredients, farmers and producers, that went into making everything happen.
So in naval gazing, we’ve taken this opportunity to connect some of these ideas to the projects we’ve had the opportunity to be involved in. Perhaps in exploring our jobs in concert with what happens within the culture of our doors or our industry, you’ll get to know us a little more and understand that there is more to design than the outcome.