Yamaha’s new line of high-end guitars have to be played in order to be appreciated and they are now on the road in a DMD created, pop-up display with the guitars up front and ready for action. The entire line is showcased in a branded Yamaha environment and can be experienced for a short time at many locations as it tours Canada. With massive crowd imagery, the design is completely portable and easily moved from store to store. All guitars are available to experience, yet are secure while on display.
DMD’s biggest challenge was that Yamaha needed the design in a hurry – so we hurried! Chris Seldon of Yamaha Canada said “Under incredibly tight time lines, DMD supplied us with a creative solution that meets all of our objectives. This includes presenting our great guitars in a compelling manner.”
That’s music to our ears. Thanks Chris, for the opportunity to work on your really cool project!